Recently, Zumba signed a deal with Paulina Rubio, whose song “All Around the World,” from her Universal Music Latino album “Brava!,” will be featured in Zumba’s “Party in Pink” campaign supporting breast cancer research. In the past year, the Miami-based company has struck deals with Pitbull, Wyclef Jean and Don Omar, who have all penned songs for the program. Now, Zumba – which focuses its routines mostly on Latin and dance music – is seeking to grow further by capitalizing on its musical base and expanding its relationships with artists and labels.
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